Why is family swimwear growing so fast?
20th Apr 2023
As summertime approaches and families start planning their beach vacations, swimwear becomes a top priority for both parents and children. While many traditional swimwear brands offer an array of styles and sizes, a growing market segment of locally made family swimwear is creating popularity in the US and across the world.
One of the main reasons for the rise in popularity is the desire for more sustainable and ethically made products. Consumers are becoming more aware of the negative impact fast fashion has on the environment and are seeking out alternatives. Local, independent swimwear brands often use sustainable materials, such as recycled plastic, and have transparent supply chains, giving consumers peace of mind that their purchases are ethical. Another reason for the growth of family swimwear made locally is the unique styles and designs.
Small, independent brands often have more freedom in their design choices, creating fun and playful prints that stand out from the generic patterns found in large chain stores. These designs can also be customized for families, allowing for matching or coordinating swimwear for parents and kids.
In addition, locally made family swimwear is often of higher quality than mass-produced options. Independent brands aim to create products that last, using durable fabrics and construction methods. This value proposition appeals to consumers who see swimwear as an investment and want to avoid frequent replacement due to wear and tear.
Finally, the convenience of one-stop shops for family swimwear is another key factor that has contributed to the rise of locally made options. Independent brands often offer a wider range of sizes, accommodating both children and adults, making shopping for the whole family easier.
The popularity of locally made family swimwear is not limited to the US, as it is a trend that is spreading globally. The desire for sustainable and ethically-made products, unique designs, high-quality materials, and convenience for families, all come together to create a growing market segment that is not showing any signs of slowing down. And as consumers continue to prioritize sustainable and ethical purchases, it's likely that local, independent swimwear brands will see a continued increase in demand.