About Us

Since 1978, our Hawaii made swimwear brand has been dedicated to creating high-quality, authentic swimsuits that capture the spirit of Hawaii. We believe that swimwear should not only be functional and comfortable but also a reflection of the vibrant culture and natural beauty of our islands.

As a family-owned business, we take pride in our craft and in the relationships we've built with our customers over the years. Each piece in our collection is carefully crafted by skilled artisans using only the finest materials, ensuring that every swimsuit is not only beautiful but also durable and long-lasting.

We are committed to supporting our local community and preserving the natural beauty of Hawaii. That's why we source our materials locally whenever possible and strive to minimize our environmental impact through sustainable practices.

Whether you're a lifelong resident of Hawaii or just visiting our beautiful islands, we invite you to experience the quality and craftsmanship of our locally made swimwear. Thank you for supporting our family-owned business and our mission to create authentic, beautiful swimwear that celebrates the spirit of Hawaii.


Loco Boutique is a beachwear store that has been proudly serving Hawaii since 1978. Our specialty lies in swimwear, which we make in-house with our experienced team of designers and seamstresses. We use only the highest quality fabrics and materials to ensure that each piece is comfortable, stylish, and durable. From bikinis to one-piece swimsuits, we offer a wide range of swimsuits to suit every taste and body type. At Loco Boutique, we believe that every person deserves to feel confident and beautiful in their swimsuit, which is why we offer a variety of sizes and styles to fit every body. Whether you’re relaxing on the beach or hitting the waves, our swimwear will keep you looking and feeling your best. Come visit us and see for yourself why our swimwear has been a beloved Hawaii staple for over 40 years.